Modbox TK Maxx
Modbox is the youth collection at TK Maxx, featuring on trend pieces and youth brands, across all european stores and online.
Several years ago I created the orginal Modbox branding. This delivered a new stand alone branded department giving 16-24 year old customer their own designated shop in shop.
In 2019 we were briefed to create a Modbox Event, with a focus on festival fashion. Targeting fashion savvy customers, who want to get an on trend festival capsule wardrobe, for the weekend, for less.
Adding an extra day to our SS19 shoot in Los Angeles, I art directed channel specific content with photographer Elisabeth Toll and film director Tebhen Dean. Styling by Rachel Davis.
This ‘Urban meets Desert’ fashion story captured mens and womens Modbox product, based on buyers trends for SS19.
I oversaw the creative direction of films for in-store digital screens, paid and organic social, targeted emails and the website event page. Edit & Post by Dizzy Zebra.
