Adrian Weinbrecht

An advertising photographer I worked with, whilst at Getty Images wanted a simple, dynamic identity to launch his new website and direct mailers to art buyers and ad agencies.

The ‘slice of light’, was used as a distinctive anchor for his name, and originated from the space between the A and the W.

This played out nicely on the printed stationary, using a solid black, creating an overlap when held up against the light.

I created posters, postcards, stationary and website creative direction.