Red Nose Day T-Shirt Campaign
TK Maxx & Comic Relief
Creative Lead of this 360 Integrated Campaign for TK Maxx & Comic Relief, showcasing a unique collection of Red Nose Day designer T-shirts.
Diane von Furstenberg, Karl Lagerfeld, Anya Hindmarch, Henry Holland and Matthew Williamson designed an eclectic collection for RND 2015 that was available exclusively in TK Maxx stores and at tkmaxx.com
My role involved Art Direction of several shoots, campaign photography of Lily Allen and Dermot O’Leary by Rankin, the kidswear collection by Rankin and a host of celebrities for PR photographed by Jeon Seung.
I also created OOH, press ads for editorials, flagship store windows and signage, overseeing a team of designers to deliver TK’s internal comms campaign. We also created the first TV ad for this yearly collaboration.
Since 2005, TK Maxx, Homesense and their customers have raised over £33.5 million for Comic Relief.
