Me by Me AW15

Based on the strategic platform initiated by Brooklyn Brothers, this seasonal shoot was a continuation of the TK Maxx Me by Me brand campaign. Photography by Ben Rayner in Barcelona.

The concept behind Me by Me was simply to celebrate the incredible individuals across Europe that love TK Maxx. Stylish, trend conscious, fashion junkies were discovered in stores, across the UK, Ireland, Poland and Germany by Tina Newland at JN Casting.

We then learnt what they love about fashion, and Rachel Davis, our stylist ensured that we captured their unique individual style whilst delivering key autumn winter product categories.

I art directed the shoot and created the broadsheet lookbook, in-store lightboxes, seasonal printed signage, and new store opening assets.

Overseeing the Ecom team, these stills and framing textures were used online and targeted emails to continue the look and feel of the campaign.

Brooklyn Brothers worked with the same cast for the TV Campaign delivering a totally authentic, customer focused concept.