Gold Label
Gold Label is the premium brands collection at TK Maxx. Featuring across all european stores, and online.
Several years ago I created the orginal branding, which allowed these higher priced luxe pieces to be showcased as stand alone boutiques in store.
Flag ship stores like, High Street Kensington and Covent Garden quickly became the destination for high-end designer brands, for less.
A pre-loved initiative was also launched for luxury handbags in some key stores.
I created a vendor brochure for the buying teams to approach new luxury brands confidently, which was translated into French and Italian for those country buying teams.
Each seasonal campaign showcased Gold Label stories. We carefully selected the most incredible high end brands, to create aspirational on trend looks. Styling by Rachel Davis.
Assets Created: Brand identity, permanent signage, event signage, OOH, new store openings, in-store large format digital screens, seasonal stills & film shoots on location.
This content was then used by Ecom for the website and targeted emails, and Social assets created for paid and organic posts.
