Fresh January

This Spring Transitional 2019 Seasonal Campaign captured key fashion, trend led categories for men and women. Styling by Rachel Davis.

We also focused on key product categories, beauty, activewear, accessories and wellness, to provide customers with stories that would resonate in January.

I art directed both the film and stills shoot simultaneously, alongside our photographer directing film, in between each stills set up.

Photography by Paul Farrell, set design by Lord Whitney.
Videography by Bobby at Pavillion Films. Post by Dizzy Zebra.

Post shoot, my role was to creative direct our inhouse team to deliver assets for window lightboxes, new store openings, signage packs, digital screens and social.

Content was also used by the Ecom team on tkmaxx.com and emails.