Ridiculous Possibilities
Palm Springs

TK Maxx SS18 Seasonal Campaign
Photography by Jimmy Marble

Continuing the brand platform for TK Maxx created by Wieden & Kennedy this SS18 Seasonal Campaign captured key fashion, trend led categories for men, womens and kids. Styling by Rachel Davis.

Impactful digital screen content was needed for all European stores, to land the summer campaign and resonate with customers in store.

Gold Label TK’s premium brands collection needed a specific film to showcase in all european stores and online. You can find this in Branding / Gold Label

Ridiculous concepts were woven into all our ideas for both film and stills. Photography by Jimmy Marble, shot on location in Palm Springs. Videography by Tebhen Dean. Editing by Gramercy Park Studios.

I concepted and art directed both the stills shoot and film shoot simultaneously, designed assets for OOH, window lightboxes, new store openings, signage packs, and lookbook.

These stills were used by the Ecom team continuing the campaign onto tkmaxx.com and emails.

My role involved overseeing other creatives and external agencies to deliver a seamless 360 campaign, that totally alligned, using a seasonal trend led colour palette, graphic language and seasonal logos.

Fresh January

Miami Summer