Miami Summer

This SS20 seasonal European campaign for TK Maxx captured key fashion, trend led categories for men, women and beauty. Styling by Rachel Davis.

Concepts were woven into film and stills, delivering compelling stories that resonated with a range of specific TK customers.

Photography by Elisabeth Toll, Videography by Bobby at Pavilion Films, shot on location in Miami.

As a large scale 4 day shoot, we worked as a team of art directors.
I oversaw from a creative direction POV and Jamie O’Sullivan art directed the fashion stills.

Film for both digital screens and social specific channels was art directed by Alex Scarborough.