Tenerife Summer

TK Maxx SS22 Seasonal Campaign
Photography by Paul Farrell

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This SS22 Seasonal European Campaign for TK Maxx captured key fashion, trend led categories for men, women and kids. Styling by Rachel Davis.

Concepts were woven into film and stills, to deliver compelling stories that resonated with a range of specific TK customers.

Photography by Paul Farrell, Videography by Nicholas Visual, shot on location in Tenerife.

As a large scale 4 day shoot, we worked as a team of art directors.
I oversaw from a creative direction POV and art directed the fashion stills and Ecom still life shots with Angie Conway.

Film for large format digital screens and social specific channels was art directed by Jamie O’Sullivan. Editing by Dizzy Zebra.

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