The Highlands

TK Maxx AW23 Seasonal Campaign
Photography Carla Guler

This large scale Autumn Winter European campaign was shot with a team of Art Directors, each focusing on different assets.

Shot on location in Scotland, over 4 days, we created compelling stories for both film and stills, for mens, womens and kids seasonal fashion and homeware.

As a team we chose our cast with Tina Newland at JN Casting, refined outfits with our stylist Rachel Davis, and scouted many locations with LS Productions.

My last shoot before leaving TK, on set my role was to oversee from a Creative Direction POV ensuring everything was captured with signature TK brand values.

Angie Conway was lead Art Director on the fashion Stills team. Photography by Carla Guler.

Nathan Appleyard was lead Art Director on the Film team, creating conceptual content for in-store digital screens and social first content. Videography by Sonni Rossi.

We also captured product focused stills & gifs on location for the Ecom team.

Ridiculous Scotland

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